December 2018

Welcome to the first post of our new blog. We are aiming to use this medium to engage more closely with our existing and prospective clients by demonstrating a bit about how we work, our interests and personal style. At the start of each month we will be sharing an overview of what we're doing, a roundup of interesting articles we saw and financial news which could impact on your business.

​We hope you find this information useful and enjoy the read.

Activity

ATS Accountants Mobile App Launch
We were proud to finally release our own mobile app last month. It comes jam packed with a number of useful record keeping tools (which also integrate into MYOB), calculators and information to empower you to plan and maintain your business finances. It's available to anybody for free on all Apple and Android mobile devices. Head over to our Mobile App page for more info and to access the download link.

Wynnum Business Networking Breakfast

​In mid-November we attended a networking breakfast hosted by Wynnum Business. The vibrant setting at Monty's Place in Glenora Street very much suited the theme of the event. Matt Dunstan delivered an insightful workshop on human centred design within product marketing.

The key takeaway was on the importance of really understanding the underlying purpose of why customers purchase a particular product or service. From the surface in most scenarios a customer's needs seem generic or obvious, these assumptions then form the basis of many marketing strategies. Matt showed this thinking often misses the mark. Once the customer's real needs are identified, matching or improving a business' services to suit is often simple and highly effective. We recommend watching this short five minute video Matt screened which beautifully demonstrates this concept - Understanding the Job by Clayton Christensen.

ATS Accountants Facebook Business Page Activity
At the start of November we upped our social media presence with the regular sharing of interesting articles from our favourite financial and innovation journals. Give our page a like so that our posts appear in your feed, or stop by once a week or so and catch up. We hope you find the articles interesting and relevant to your business.

Interesting Articles

Here's a selection of our favourite readings from November:
​
MONEY Magazine - 8 Things Successful People Do When They Don't Like Someone.
Business Insider - This $610 million real estate company doesn't have an office for its 13,000 agents and staff - instead, everybody works from this completely virtual island.
TIME Magazine - Bill Gates Says This Book Is 'One of the Most Important' He's Ever Read.
FORTUNE - The Sleep Habits of Successful Executives.
MYOB - Finding a great bookkeeper or accountant for your tradie business.


Finally, with Christmas just 3 weeks away, we would like to wish all our clients and visitors a very merry Christmas and happy holidays moving into 2019.